Building Trust from Farm to Fork: How Dynamic QR Codes on Packaging Ensure CPG Transparency
In today's hyper-aware market, consumers aren't just buying products; they're buying into brands. They want to know the story behind their purchases: where ingredients come from, how products are made, their environmental impact, and ethical sourcing practices. For Consumer Packaged Goods (CPG) brands, transparency is no longer a buzzword – it's a fundamental expectation and a powerful driver of trust and loyalty. Yet, traditional packaging offers limited space for this crucial information. Sta
RA
RateUp Admin
July 6, 2025
