Privacy Policy

Uprate Technologies Private Limited ("RateUp", "we", "our", or "us") operates the website www.rateup.app and provides the RateUp Software-as-a-Service platform (the "Service").

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, use our Service, or interact with our ads and marketing campaigns on platforms such as Google and Meta (Facebook & Instagram).

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information to provide, operate, improve, and market our Service.

a) Personal Information

When you sign up, request a demo, contact us, or use our Service, we may collect:

• Full name
• Business name
• Email address
• Phone number (including WhatsApp number)
• Billing or postal address
• Any information you voluntarily submit via forms, chats, or emails

b) Automatically Collected Information

When you visit our website or interact with our ads, we may automatically collect:

• IP address
• Device type, operating system, and browser version
• Pages visited and time spent
• Referring URLs
• Approximate location (city/country level)
• Advertising identifiers and conversion data

2. How We Use Your Information

We use collected information to:

• Provide and maintain the Service
• Set up accounts and deliver requested features
• Communicate with you via email, phone, or WhatsApp
• Send service updates, onboarding messages, and support communications
• Run marketing, remarketing, and conversion tracking campaigns
• Improve product performance, website experience, and ad relevance
• Comply with legal, regulatory, and contractual obligations

We do not sell personal data to third parties.

3. Advertising, Analytics & Tracking

RateUp uses first-party and third-party analytics, advertising, pixels, SDKs, and server-side tracking technologies to measure performance and improve marketing effectiveness.

Tools We Use

• Google Analytics (including GA4)
• Google Ads Conversion Tracking
• Meta Ads Tools (Meta Pixel and Meta Conversion API)
• LinkedIn Ads
• Other analytics and marketing automation tools

Pixel & Event Tracking

These tools may collect information such as page views, form submissions, and button clicks (including WhatsApp click events).

Server-Side Tracking (CAPI)

Meta Conversion API (CAPI) allows us to send limited event data directly from our servers. Data shared may include hashed identifiers (email/phone), IP address, and device information. We do not use this to identify individuals personally.

4. Cookies & Similar Technologies

Cookies are small files stored on your device to improve functionality and analytics. You can control or disable cookies via your browser settings. Disabling cookies may limit some features of the Service.

5. Data Sharing & Service Providers

We may share information with trusted third-party service providers assisting with hosting, analytics, customer support, and payment processing. These providers are contractually obligated to maintain confidentiality and security.

6. Data Security

We use commercially reasonable administrative, technical, and organizational safeguards to protect personal data. However, no online transmission is 100% secure.

7. Data Retention

We retain personal information only as long as necessary to provide the Service, fulfill legal obligations, or resolve disputes. When no longer required, data is securely deleted or anonymized.

8. Your Rights & Choices

a) GDPR Rights (EEA, UK & Similar)

You have the right to access, correct, or request deletion of your personal data. You may also object to processing or request data portability.

b) CCPA / CPRA Rights (California Residents)

California residents have the right to know what personal information is collected, request deletion, and opt out of any sale or sharing. RateUp does not sell personal information.

To exercise these rights, contact us at [email protected].

9. Third-Party Links

Our Service may contain links to third-party sites. We are not responsible for their content or privacy practices.

10. Children’s Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of the Service constitutes acceptance of the updated policy.

12. International Data Transfers

Your information may be stored on servers outside your country. We rely on appropriate safeguards such as standard data protection clauses.

13. Contact Us

For questions or privacy-related requests, contact:

Uprate Technologies Private Limited
Email: [email protected]
Website: www.rateup.app