WhatsApp Business API, live on your number in minutes
Connect through Meta's Embedded Signup, get templates approved, and run loyalty, feedback and broadcasts from one inbox.
- Free plan, no card
- Three required steps
- Keep your number
Order #4821 is on its way, Priya. Estimated delivery Thursday.
WhatsApp Business App vs WhatsApp Business API
The free app is built for one person answering chats on one phone. The API is built for a team, a catalog and a customer list that keeps growing.
| What you get | Business App | Business API with RateUp |
|---|---|---|
| Users per number | 1 device | Unlimited team seats |
| Broadcast reach | 256 saved contacts | Unlimited, with approved templates |
| Automation | Basic away message | Triggers, chatbots and Flows |
| Verification | None | Verified business name |
| Catalog & payments | Manual, shared by hand | In-chat cart and checkout |
| Reporting | None | Delivery, read, campaign and agent analytics |
Three required steps, then you're live
Around ten minutes of work, all of it inside Meta's own dialogs. RateUp handles the connection behind them.
- 13 min
Connect WhatsApp Business API
Choose Continue with Facebook and pick the assets to connect. WhatsApp accounts are required; the rest are optional.
WhatsApp accounts · requiredFacebook PagesCatalogsInstagram accountsAd accounts - 25 min
Verify your WhatsApp Business account
Complete business verification in Meta Business Manager to unlock higher messaging limits and your verified business name.
Higher limits, more sends per day - 32 min
Add payment in Meta
Add a payment method to your WhatsApp Business account so template messages can be sent. Meta bills its per-message fee directly.
Required before your first template send
- Add Instagram and Messenger to the same inbox
- Create your first template — an order update is the easiest place to start
- Set business hours and auto-replies
- Launch loyalty and invite your team
You're live. Every reply lands in your inbox.
Everything the API unlocks, already built
Templates approved, Flows built without code
Write in the template editor across Marketing, Utility and Authentication categories, then add the buttons you need: quick reply, call, copy offer code, visit website, WhatsApp Flow, web survey or catalog. Carousel templates, template sync from Meta and display-name change requests are all in the same place.
The Flows builder gives you screens, 24 element types — rating, dropdown, date picker, photo picker, opt-in and more — and branching logic between them.
Hi customer_name, order order_id has shipped. Track it any time.
Sell inside the chat
Push your catalog into WhatsApp and customers browse, build a cart and check out without leaving the thread.
Collect with WhatsApp native payment, a UPI payment link, cash on delivery or bank transfer — or auto-send a Shopify checkout link the moment a cart arrives. Orders and payments land on one dashboard.
- WhatsApp native payment
- UPI payment link
- Cash on delivery
- Bank transfer
- Shopify checkout link
One shared inbox with rules that run themselves
WhatsApp, Instagram and Messenger arrive in one queue. Assign to users or teams, add labels and stages, and set business hours with auto-replies for everything outside them.
Automation triggers on message received, chat closed, contact created or a Shopify event — then sends a template, a Flow or a survey, assigns, labels, calls an external API or hands off to a chatbot.
- PNPriya NairCan I exchange the size?Returns
- SOSam OkoroDo you ship to Kochi?Sales
- LFLea FischerPayment failed on checkoutEscalated
Meta's AI agent for WhatsApp, onboarded from RateUp
Give the agent your business info, FAQs, files and websites as knowledge, then decide when it hands off to a human.
Set follow-up messages, restrict it to an audience allowlist, and list the phrases it must never say. See what else it can do on AI automation.
- Business info
- 18 FAQs
- Size guide.pdf
- Website · 24 pages
On refund, damage or "talk to a human" → assign to Support and pause the agent.
Pick the job you need doing first
WhatsApp loyalty
Points, tiers and referral codes that live in the thread — no app to install.
Learn moreCustomer feedback
Ask one question in chat or a full web survey, and read answers beside the conversation.
Learn moreBroadcasts & drip campaigns
Send an approved template to a segment, then follow up on who opened and who bought.
Learn moreShared inbox
Your whole team on one number, with assignment, labels and stages.
Learn moreAI automation
Triggers, chatbots and the Meta AI agent answering before anyone opens the app.
Learn moreShopify integration
Order and cart events trigger the message, and checkout links send themselves.
Learn moreWhat the WhatsApp Business API costs
Meta charges you for messages. RateUp charges you for the platform. Nobody marks up the other.
A per-message fee
Charged per delivered template message, priced by category and by the country you're messaging. Replies inside an open conversation aren't charged as templates.
- MarketingPromotions, offers, re-engagement
- UtilityOrder, payment and delivery updates
- AuthenticationOne-time passcodes
A plan that starts free
Conversations per month is the main limit — every seat, channel and product is included at every tier. Move up a plan when your volume does.
- Unlimited team seats
- Templates, Flows, catalog and loyalty included
- No per-message markup on Meta's fee
Before you connect your number
Still unsure which way round the setup goes? Book a demo — it's usually a ten-minute conversation.
The API itself has no licence fee, but Meta charges a per-message fee for delivered template messages, priced by category and country. RateUp's own plan starts free, so your only cost at low volume is Meta's message fee.
No. RateUp handles the connection during onboarding — typically within 24 hours — so you never sign up with a separate Business Solution Provider.
Yes, as long as it isn't currently registered to a WhatsApp Business App account. If it is, you delete that account first and the number is then free to connect to the API.
It's Meta confirming your business is real, done in Meta Business Manager. You can start messaging without it, but verification unlocks higher messaging limits and the verified business name customers see in the chat header.
Yes. That's the main reason teams move to the API: unlimited seats on one number, with conversations assigned to users or teams instead of sitting on one phone.
Yes. Connect several numbers to the same workspace and keep each branch's inbox, templates and reporting separate.
Get your WhatsApp Business API today.
Connect through Embedded Signup, submit your first template, and let every reply land in one inbox. Automate it with RateUp.