The Shopify WhatsApp integration that runs your post-purchase journey
Order updates, abandoned-checkout recovery, feedback requests and loyalty points, triggered by your store's events, delivered on WhatsApp.
Connected in three steps
- 1
Install from the App Store
Install RateUp from the Shopify App Store and approve the permissions your store needs.
- 2
Webhooks register themselves
RateUp registers your store webhooks automatically. Switch each event on or off from Settings.
- 3
Map templates and delays
Choose a template per event, map its variables to Shopify fields, and set the delay.
Mandatory GDPR webhooks — customer data request, customer redact and shop redact — are handled.
Every store event, one WhatsApp message
These are the events RateUp ships today. Abandoned checkouts are checked on a schedule; the rest arrive as store webhooks.
| Shopify event | What RateUp can do | Typical delay |
|---|---|---|
| Orders create | Send an approved template — optionally only for specific products | 1 hour |
| Orders paid | Send an approved template; award loyalty points | 1 hour |
| Orders fulfilled | Send an approved template; send a feedback Flow | 1 day |
| Orders partially fulfilled | Send an approved template | 2 hours |
| Orders cancelled | Send an approved template; revoke loyalty points | 1 hour |
| Fulfilled orders cancelled | Send an approved template; revoke loyalty points | 2 hours |
| Draft orders created | Send an approved template | 5 hours |
| Abandoned checkouts | Send the checkout recovery link — checked on a schedule | 5 hours |
Delays available on every event: 1 hour, 2 hours, 5 hours, 10 hours, 1 day, 2 days.
Four journeys off the same store data
Confirmation to delivery, from your verified number
Map template variables to Order Name, Customer First Name, Total Price, Currency, Order URL, Tracking URL, Items Fulfilled, Pending Items, Payment Method, Financial Status, Fulfillment Status and more. Use the product image as the template header.
Recover carts with the checkout link in the message
RateUp polls abandoned checkouts and sends your recovery template with the Checkout Recovery Link variable. Combine it with a “Copy offer code” button so the discount travels with the message.
Points on every paid order, automatically
With “Enable Shopify order points” on, points are awarded when an order is paid, revoked on cancellation and adjusted when an order is edited. Customers check their balance by messaging a command like /points; your tiers, referrals and expiry rules apply.
Ask after delivery, route happy customers to Google
Send a WhatsApp Flow rating after fulfilment. Customers above your chosen star threshold get your Google review link; low scores can be assigned to a team member to follow up.
Sent 1 day after Orders fulfilled.
Sell on WhatsApp, fulfil on Shopify
When a customer builds a cart from your WhatsApp catalog, RateUp can auto-send a Shopify checkout link, or take WhatsApp native payment and sync the order back to Shopify.
Shopify checkout link
The cart becomes a checkout link sent straight into the thread.
WhatsApp native payment
Payment is taken in WhatsApp and the order is synced to Shopify.
Confirm cash-on-delivery orders before you ship
Use the Orders create event with a quick-reply template — “Confirm order” or “Cancel” — so a courier never leaves with an order the customer has already changed their mind about. Fewer refused deliveries, less return-to-origin.
Calculate your RTO lossesHi Asha, please confirm your COD order #1042 so we can pack it today.
Retailers already running this on WhatsApp
A single WhatsApp loyalty programme running across 200+ stores, with points and balances handled in the thread.
98% open rate on campaign sends — the reason post-purchase messaging belongs on WhatsApp rather than email.
Shopify + WhatsApp, answered
Still deciding? Book a demo and we'll walk your store's events end to end.
Install RateUp from the Shopify App Store and approve the permissions. RateUp registers your store webhooks automatically, then you choose a template per event, map its variables to Shopify fields and set a delay. Messages go out from your verified WhatsApp number.
Orders create, orders paid, orders fulfilled, orders partially fulfilled, orders cancelled, fulfilled orders cancelled and draft orders created — plus abandoned checkouts, which are checked on a schedule. Each event can be switched on or off from Settings.
Yes. RateUp polls abandoned checkouts and sends your approved recovery template with the Checkout Recovery Link variable, so the customer returns to the same checkout. You can add a Copy offer code button to the template.
With Enable Shopify order points switched on, points are awarded when an order is paid, revoked if it is cancelled, and adjusted when the order is edited. Customers check their balance by messaging a command like /points.
Yes — every message is sent through the official WhatsApp Business API using approved message templates, from your own verified business number.
Yes. RateUp has a free plan on the Shopify App Store, with Essential, Plus and Pro available as you scale.