The simplest way to sell on WhatsApp and Instagram.

Product cards and carts inside WhatsApp, Instagram and Messenger, with a payment link that pays into your own Stripe or Razorpay account.

Checkout in chat

From “do you have it?” to paid, in one chat.

Product cards, a cart, the address, loyalty points and a payment link — all on WhatsApp, with the order filling itself in on your side.

Illustrative conversation.

Works with

  • WhatsApp
  • Instagram
  • Messenger
  • Shopify
  • WooCommerce
  • Stripe
  • Razorpay
  • EasyPost
Sound familiar?

The sale starts in a message.

Customers already ask to buy in your DMs and on WhatsApp. Most of them are lost between the question and the payment.

“Price?” in the comments

A good reel fills the comments with people asking what it costs. By the time someone replies with a link, many have already scrolled on.

Sent off to a website

The customer was ready in the chat. A link to a site, a fresh cart and a guest checkout is where they quietly give up.

Orders scattered across chats

One order in WhatsApp, two in Instagram DMs, a payment screenshot somewhere. Nobody knows what's paid, packed or still waiting.

How it works

From a comment to a delivered order.

The customer never has to leave the conversation they started.

Inside the shop

A shop that lives in your conversations.

One catalog, every channel

Products and variants with stock, published to the Meta catalog WhatsApp, Instagram and Facebook share. Already on Shopify or WooCommerce? Your products are mirrored in.

Cedar & Smoke candle2 sizes · 48 in stock
Linen throw3 colours · 12 in stock
Merino wool blanketLow stock · 3 left
WhatsApp · SyncedInstagram · SyncedFacebook · Synced
Checkout without leaving WhatsApp

A WhatsApp cart goes straight to checkout in the chat: an address form, delivery options, a coupon, loyalty points, then a payment link.

Standard · 3–5 days$6.00
Express · 1–2 days$14.00
Coupon WELCOME10−$8.00
Pay $78.00
A storefront for your bio link

A mobile shop page for your Instagram bio. It shares the hosted checkout Instagram and Messenger buyers use, and sold-out items take back-in-stock requests.

Mug set$32.00Added
Linen throw$68.00Add
Diffuser$24.00Add
Candle tinSold outNotify me
Coupons that fit the moment

Percent or fixed off, free shipping, buy X get Y, first-order only or loyalty members only — applied at checkout in the chat or on the page.

AUTUMN1515% off candles
SHIPFREEFree shipping over $50
MUG2Buy 2 mugs, get 1 free
WELCOME10$10 off a first order
VIP2020% off · loyalty members
Bring back the ones who wandered

Reminders for carts left behind and payment links not yet paid, and a message the moment a sold-out product is back.

Cart reminder · Omar H.Reminder sent
Payment reminder · #1041Link resent
Back in stock · Candle tin14 waiting
Review request · #1035After delivery
Loyalty points at checkout

Members spend points for money off at checkout and earn points on what they pay — the same program as your RateUp loyalty.

Maya C. · Gold member840 points
Redeemed at checkout−400 · $4.00 off
Earned on order #1042+82 points
  • Instagram and Messenger “Buy now” product carousels
  • Paid orders written back to your Shopify store
  • Low-stock and sold-out filters on your products
  • Review request once an order is delivered
  • Refunds and returns handled from the order
  • Click-to-WhatsApp ads credited on the orders they bring
Payments

Your payments, your account.

Take money the way your customers like to pay, into the account you already have.

JJuniper & Co.Secure checkout
Subtotal$56.00Coupon AUTUMN15−$3.60Shipping$6.00Total$58.40
Pay $58.40

Processed by Stripe, straight to Juniper & Co.

  • Connect your own Stripe or Razorpay account
  • Customers pay you directly — RateUp never holds the money
  • No commission on your sales
Stripe or Razorpay

A secure payment link, or the hosted checkout page, charges through your own provider account.

The link arrives in the chat

Customers get the payment link in the same WhatsApp, Instagram or Messenger conversation, and the order confirmation lands there too.

Cash on delivery

Each COD order is confirmed by the customer on WhatsApp before you ship — with an optional discount for paying online instead.

Bank transfer

Offer bank transfer at checkout and mark the order paid when the money arrives.

Orders

Every order, from every chat, in one list.

WhatsApp, Instagram, Messenger and your storefront land in the same Orders list, sorted by what needs doing next.

OrdersCreate order

Illustrative orders.

Updates that send themselves

As an order moves, the customer hears about it on the channel they bought on: confirmation, shipping with tracking, then delivery.

Labels and tracking with EasyPost

Compare live rates and buy a label from the order. Tracking updates come back from EasyPost on their own.

Refunds and returns

Approve a return, mark it received and refund it from the order, so the record stays in one place.

Wired to the inbox

Your team, your AI agent and your ads can all sell.

The shop is built into the same inbox, mobile app and Meta AI agent you already run your conversations on.

Sell from the inbox and the app

Agents send product cards, build an order and send a payment link from any conversation — on the web or in the RateUp mobile app.

Can you put the mug set aside for me? I'll pay now.
Send productsCreate orderSend payment link
The AI agent can take orders too

With RateUp's connector, the Meta AI Agent searches your products, starts a checkout, answers “where's my order?” and signs customers up for back-in-stock alerts.

Do you have the linen throw in green?
search_products → 1 match
Yes — Linen throw, Sage, $68. Want me to start your order?
start_checkout → payment link
About the Meta AI Agent →
Know which ad made the sale

Orders that start from a click-to-WhatsApp ad carry the ad they came from, so you can see what your ad spend actually sold.

#1042 · Maya C. · $82.00Ad · Autumn candles
#1039 · Daniel O. · $210.00Ad · Gift guide
#1035 · Aiko T. · $188.00Ad · Autumn candles
Integrations

Plugs into the store you already run.

Keep Shopify or WooCommerce as your source of truth, take payment through your own provider and ship with EasyPost.

Shopify

Shopify

Products are mirrored into RateUp and published to your Meta catalog. Paid chat orders are written back to Shopify.

WooCommerce

Your WooCommerce products are mirrored in, ready to send in chats and publish to the Meta catalog.

Stripe & Razorpay

Connect your own account. Payment links and the hosted checkout charge through it, straight to you.

EasyPost

Live shipping rates, labels and automatic tracking updates across most carriers.

FAQ

Questions, answered.

Trusted by 100+ brands

Ready to sell where your customers already talk to you?

Book a 20-minute demo and we'll walk through your catalog, checkout and payments on your own WhatsApp number.

No credit card required · Cancel anytime
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