Choose What You Need
Every plan includes the WhatsApp Business API, the omnichannel inbox and campaigns. Start on the Free plan, upgrade when your volume does.
0% markup on Meta fees
Meta bills message fees and its Business AI agent straight to your own account. We add nothing on top.
Pay only for the contacts you talk to
A contact counts once a month when you talk one to one. Broadcast-only contacts are free.
No card required
Try the inbox, automations and campaigns end to end.
- 1 team · 1 user
- 100 active contacts / mo
- 500 campaign messages / mo
- WhatsApp · Instagram · Messenger inbox
- Automations, templates & chatbots
- Email support
Billed $190 / year
Small teams talking to customers every day.
- 2 teams · 5 users
- 1,000 active contacts / mo
- 10,000 campaign messages / mo
- Loyalty & referrals
- Shopify + WhatsApp catalog sync
- Email support
Billed $590 / year
Growing teams running regular campaigns.
- 5 teams · 15 users
- 5,000 active contacts / mo
- 50,000 campaign messages / mo
- Everything in Starter
- Priority email support
Billed $1,490 / year
High-volume support and marketing across teams.
- 15 teams · 50 users
- 25,000 active contacts / mo
- 250,000 campaign messages / mo
- Everything in Growth
- Phone support
Talking to more people than your plan includes? Add 1,000 active contacts for 30 days — charged once, never renewing.
Sending more campaigns than your plan includes? Add 10,000 campaign credits for 90 days — charged once, never renewing.
Volume pricing and a dedicated account manager.
For teams past the Scale plan's limits or running multiple WhatsApp numbers across brands.
- Unlimited teams & users
- Custom active contacts / mo
- Custom campaign messages / mo
- Everything in Scale
- Dedicated account manager
Prices exclude applicable taxes. An active contact is anyone you message one to one, or who messages you, in a calendar month — counted once however many messages you exchange; contacts who only receive broadcasts are free. A campaign credit is one campaign message to one recipient. Meta bills WhatsApp message fees and the Meta Business AI agent to your own Meta Business account, and RateUp never marks them up.
We add nothing on top of Meta's API charges.
Your WhatsApp message charges are billed by Meta, to your own Meta account, at Meta's published rates. RateUp takes no per-message cut, no markup and no minimum spend — your subscription is the only thing you pay us.
Estimate your Meta chargesCompare plans
| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Limits | |||||
| Teams | 1 | 2 | 5 | 15 | Unlimited |
| Users | 1 | 5 | 15 | 50 | Unlimited |
| Active contacts / month | 100 | 1,000 | 5,000 | 25,000 | Custom |
| Campaign messages / month | 500 | 10,000 | 50,000 | 250,000 | Custom |
| Form submissions / month | 100 | 5,000 | 20,000 | 50,000 | Unlimited |
| Channels, automation & commerce | |||||
| WhatsApp · Instagram · Messenger inbox | Included | Included | Included | Included | Included |
| Automations, templates, flows, chatbots | Included | Included | Included | Included | Included |
| Feedback & web surveys | Included | Included | Included | Included | Included |
| Campaigns | Included | Included | Included | Included | Included |
| Loyalty & referral programs | Not included | Included | Included | Included | Included |
| Shopify integration | Not included | Included | Included | Included | Included |
| WhatsApp catalog integration | Not included | Included | Included | Included | Included |
| Meta Business Agent (AI) | Not included | Included | Included | Included | Included |
| Support | |||||
| Support channel | Priority email | Phone | Dedicated account manager | ||
Billing questions
What is a monthly active contact?
A contact you talk to one to one in a calendar month: anyone who messages you, or whom you message from the inbox, an automation, a flow, loyalty or the API. Each contact counts once a month, however many messages you exchange.
Do broadcasts count as active contacts?
No. Contacts who only receive your campaigns and broadcasts are free — those messages use campaign credits instead. If someone replies to a broadcast, they become an active contact for that month.
What are campaign credits?
One credit is one campaign message to one recipient, drip stages included. Failed sends and retries still use a credit. Your plan's credits refill every month, and credit packs are used after them.
What happens when I hit a limit?
Nothing already in progress is cut off. At the active contact limit you can keep messaging every contact who is already active this month and incoming messages always arrive; only starting with a new contact is blocked. When campaign credits run out, running campaigns pause and resume once you add credits. On a paid plan you can add an active contact pack (1,000 contacts for 30 days, ₹999 / $19) or a campaign credit pack (10,000 credits for 90 days, ₹499 / $10) — one-off charges that stack and never renew — or move up a plan. On Free, upgrading is the way to raise a limit. Enterprise limits are set in your contract.
Are WhatsApp message charges included?
No. Meta bills your own WhatsApp Business account directly for message fees and for the Meta Business AI agent. RateUp adds 0% markup — your subscription covers the platform only.
Can I try RateUp before paying?
Yes — the Free plan is free forever and needs no card. It covers the inbox, automations, templates, chatbots and campaigns, so you can run RateUp end to end before deciding whether Starter or Growth is worth it. Upgrade whenever you are ready; you are billed from the day you upgrade.
Which plan do you recommend for my business?
- Free → try the inbox, automations and campaigns end to end
- Starter → small teams talking to customers every day, with loyalty and catalog sync
- Growth → growing teams running regular campaigns
- Scale → high-volume support and marketing across many teams
- Enterprise → custom limits, contracted terms and a dedicated manager
Can I switch between annual and monthly?
Yes. Annual is the default and gives you two months free. Move to monthly at renewal, or upgrade to annual any time and we'll pro-rate the difference. Your monthly limits are the same on either cadence.
What payment methods do you accept?
Major credit/debit cards, UPI and eMandate are supported. Enterprise customers can request invoicing and bank transfers. UPI and eMandate are available for customers from India only.
Ready to launch on WhatsApp?
Start on the free plan today. No card, no apps, no forms.