Choose What You Need
Every plan includes the WhatsApp Business API, the omnichannel inbox, loyalty and surveys. Start on the Free plan, upgrade when your volume does.
No card required
Test WhatsApp automation and campaigns end to end.
- 1 team · 1 user
- 100 conversations / mo
- 100 form submissions / mo
- WhatsApp · Instagram · Messenger inbox
- Automations, templates & chatbots
- Campaigns
- Email support
Billed $300 / year
Real volume, plus loyalty and catalog sync.
- 2 teams · 10 users
- 5,000 conversations / mo
- 5,000 form submissions / mo
- Loyalty & referrals
- Shopify + WhatsApp catalog sync
- Email support
Billed $600 / year
Scaling teams past their first 10,000 conversations.
- 5 teams · 30 users
- 20,000 conversations / mo
- 20,000 form submissions / mo
- Everything in Plus
- Priority email support
Billed $1,200 / year
High-volume teams with AI in the loop.
- 10 teams · 100 users
- 50,000 conversations / mo
- 50,000 form submissions / mo
- Everything in Pro
- Meta Business Agent (AI)
- Phone support
Past your plan's conversation limit? Add 5,000-conversation credit packs — charged once, never renewing.
Volume pricing and a dedicated account manager.
For teams past the Max plan's limits or running multiple WhatsApp numbers across brands.
- Unlimited teams & users
- Unlimited conversations / mo
- Unlimited form submissions / mo
- Everything in Max
- Dedicated account manager
Prices exclude applicable taxes. A conversation is one 24-hour window with a customer on any connected channel. WhatsApp conversation charges are billed separately by Meta to your own Meta Business account and are never marked up by RateUp.
We add nothing on top of Meta's API charges.
Your WhatsApp conversation charges are billed by Meta, to your own Meta account, at Meta's published rates. RateUp takes no per-message cut, no markup and no minimum spend — your subscription is the only thing you pay us.
Estimate your Meta chargesCompare plans
| Feature | Free | Plus | Pro | Max | Enterprise |
|---|---|---|---|---|---|
| Limits | |||||
| Teams | 1 | 2 | 5 | 10 | Unlimited |
| Users | 1 | 10 | 30 | 100 | Unlimited |
| Conversations / month | 100 | 5,000 | 20,000 | 50,000 | Unlimited |
| Form submissions / month | 100 | 5,000 | 20,000 | 50,000 | Unlimited |
| Channels, automation & commerce | |||||
| WhatsApp · Instagram · Messenger inbox | Included | Included | Included | Included | Included |
| Automations, templates, flows, chatbots | Included | Included | Included | Included | Included |
| Feedback & web surveys | Included | Included | Included | Included | Included |
| Campaigns | Included | Included | Included | Included | Included |
| Loyalty & referral programs | Not included | Included | Included | Included | Included |
| Shopify integration | Not included | Included | Included | Included | Included |
| WhatsApp catalog integration | Not included | Included | Included | Included | Included |
| Meta Business Agent (AI) | Not included | Not included | Not included | Included | Included |
| Support | |||||
| Support channel | Priority email | Phone | Dedicated account manager | ||
Billing questions
What counts as a conversation?
One 24-hour messaging window with a customer on any connected channel. Every message inside that window — in either direction — counts once.
What if I run out of conversations?
Your allowance is a monthly cap, not a hard ceiling on your account — you can top it up without moving up a tier. A conversation pack adds 5,000 extra conversations for 30 days and costs ₹1,200 / $19 — a one-off charge, not a subscription, so nothing renews and there is nothing to cancel. Packs stack, so buy as many as you need. Packs top up a paid plan: on Free the better move is to upgrade, which raises every limit rather than conversations alone, and Enterprise is invoiced on the usage it actually runs, so it has no cap to top up.
Are WhatsApp message charges included?
No. Meta bills your own WhatsApp Business account directly for message delivery. Your Rateup subscription covers the platform; we do not resell or mark up Meta's charges.
Can I try RateUp before paying?
Yes — the Free plan is free forever and needs no card. It covers the inbox, automations, templates and chatbots, so you can run RateUp end to end before deciding whether Plus or Pro is worth it. Upgrade whenever you are ready; you are billed from the day you upgrade.
Which plan do you recommend for my business?
- Free → test WhatsApp automation and campaigns end to end
- Plus → growing shops that need real volume, loyalty and catalog sync
- Pro → scaling teams past their first 10,000 conversations
- Max → high-volume teams that want the Meta Business Agent in the loop
- Enterprise → unlimited volume, contracted terms and a dedicated manager
Can I switch between annual and monthly?
Yes. Annual is the default and 20% cheaper. Move to monthly at renewal, or upgrade to annual any time and we'll pro-rate the difference.
What payment methods do you accept?
Major credit/debit cards, UPI and eMandate are supported. Enterprise customers can request invoicing and bank transfers. UPI and eMandate are available for customers from India only.
Ready to launch on WhatsApp?
Start on the free plan today. No card, no apps, no forms.