An AI agent on WhatsApp, backed by your team.
Meta's AI agent answers on your WhatsApp number, and hands over to a person the moment a customer needs one.
Answers what it knows. Hands over what it shouldn't.
It replies from your knowledge, looks things up through your tools, and steps aside for your team — in the same inbox they already work in.
Illustrative conversation.
Most chats don't need a person. Some really do.
Answer every message by hand and the team drowns; hand them all to a bot and customers get stuck.
The same ten questions
Opening hours, delivery times, return policy, “is this in stock?” — answered by hand, all day, by someone who has better things to do.
Nobody on at 11 PM
The message arrives after closing. By the time the team replies in the morning, the customer has bought somewhere else.
Bots that trap people
A menu that loops, no way to reach a human, and a customer who leaves angrier than they arrived.
A guided setup, step by step.
The same checklist the dashboard walks you through, with Meta's approval first and a test before anything reaches a customer.
Everything the agent knows, you gave it.
Every change you save reaches Meta straight away.
Business details, FAQs, files — PDF, Word, Excel, CSV and images — and website pages Meta crawls, with the crawl status on each.
Plain-language instructions for jobs like taking a booking, each with when to use it. Meta reviews every skill before it goes live.
Let the agent answer with carousels, buttons, WhatsApp Flows, lists, images and locations instead of plain text.
Connect HTTPS endpoints — order status, stock, bookings — with OAuth2, API key, basic or certificate auth, and read the call logs.
One click gives the agent loyalty balances and rewards, labels, lead stages and team assignment — only ever for the customer it's talking to.
Pilot on up to 20 test numbers, ban up to 50 phrases, cap usage by tokens or AI turns, and follow up when a customer goes quiet.
- Handoff message: Meta's default, one the agent writes, or your own
- Staff can hand any conversation back to the agent
- Closing a ticket can hand the customer back automatically
- A notification when a conversation is handed to your team
- A test chat that never reaches a real customer
- Evaluations: Meta simulates your scenarios and scores the answers
Know what it handled, and what it passed on.
Conversations handled, chats waiting on your team, how each tool performs, and a turn-by-turn view of any customer's conversation.
Tool calls
Last 7 days
| Tool | Calls |
|---|---|
| get_loyalty_status | 186 |
| list_loyalty_rewards | 97 |
| set_lead_stage | 71 |
| order_status (your API) | 58 |
Sample data.
Questions, answered.
It's Meta's. The agent is Meta's Business AI for WhatsApp, and it runs on Meta's side. RateUp is where you set it up and run it: the knowledge, skills and settings you save in RateUp are sent to Meta, and its conversations land in the same RateUp inbox as your team's.
WhatsApp. The agent is set up per WhatsApp Business number connected to RateUp. Instagram and Messenger conversations stay with your team in the inbox.
Meta decides. The setup guide starts with an eligibility check, which depends on your business category and country and on accepting Meta's Business Agent terms in WhatsApp Manager. If a number isn't eligible yet, RateUp explains what decides it, and you can check again once that's sorted.
The agent sends a handoff message — Meta's default, one it writes, or your own — and releases the conversation to your team. The inbox shows who is answering, staff can hand a conversation back to the agent at any time, and closing the ticket can hand it back automatically.
Through connectors. Connect your own HTTPS API — for order status, stock or bookings — and describe the job as a skill. RateUp's built-in connector adds loyalty balances and rewards, labels, lead stages and team assignment with one click, acting only on the customer in the conversation.
Test it first: chat with it yourself, and run evaluations where Meta simulates conversations from your scenarios and scores the answers. Then pilot on an allowlist of up to 20 numbers, add up to 50 phrases it must never say, and set usage caps so busy days go to your team.
Answering every customer needs a payment method on your Meta Business Agent account, and Meta bills for the agent directly. A pilot on the allowlist doesn't. Replies also count against your RateUp plan's AI allowance — see pricing for what each plan includes.
Ready to let the easy questions answer themselves?
Book a 20-minute demo and we'll check your number's eligibility with Meta together.