Broadcast on WhatsApp — from your own number.
Approved templates to your whole list on the official API, with a report on every message.
Sent to thousands. Accounted for, one by one.
Every recipient moves through the same funnel, and every failure comes with Meta's reason.
Illustrative campaign.
Trusted by 100+ brands
The Business App's broadcast list was never built for a business.
It works for a handful of friends. It breaks the moment you have a real customer list.
256 contacts, and only if they saved you
Business App broadcast lists stop at 256, and anyone who hasn't saved your number silently never gets the message.
Bulk senders get numbers banned
A modded client or a grey-market panel breaks Meta's terms. When the ban lands, the number and its chat history are gone.
No report, no schedule, no team
You can't see what was delivered, can't queue a festive send for 9 AM, and can't let two marketers work the same list.
Every campaign takes five decisions. RateUp holds all five.
Pick who gets it in three ways
Add individual contacts, pull in a saved contact group, or reuse the audience of a past campaign — everyone who completed it, didn't, is still pending or failed. Import contacts from CSV, and keep “only send to contacts who opted in” on.
Approved templates, personalised per contact
Choose any Meta-approved template — Marketing, Utility or Authentication — then map its body variables to Name or any custom field. Headers carry an image, video or document; carousels are supported; buttons cover website links, copy offer code, quick reply, WhatsApp Flows, a RateUp survey link, and catalog or multi-product views.
Send now, schedule later, or drip over weeks
Send now, or schedule a date and time in the timezone you choose. Set a daily send limit and RateUp spreads the campaign across days for you. Drip campaigns run several stages, each with its own template and a delay in minutes, hours or days. Send a test to yourself before anyone else sees it.
Recover what Meta holds back, pause before you overspend
When Meta holds a marketing message back because the contact has had too many recently, automatic retries send it again once the cap lifts — on smart timing or once a day, up to three attempts, never in your quiet hours. If your campaign credits run out or Meta rejects your payment method, the campaign pauses itself; resume on the original schedule, now, or at a new time.
Know what happened to every message
See every recipient move from attempted to delivered, read and replied, with failures grouped by Meta's reason. Tick recipients by status and resend to them, download the delivery report as Excel or ODS, and get notified when the campaign completes. Before you send, RateUp checks the campaign against your campaign credits and warns you how many messages might be missed.
Built for teams that send to thousands, not dozens.
Retail chains
Festive offers to every store's catchment, and new-store openings announced the morning they happen.
D2C ecommerce
New-collection launches to your list, while order updates and abandoned-checkout reminders run on their own through the Shopify integration.
Restaurants & cloud kitchens
Weekend menus on Friday morning, plus loyalty balance nudges from WhatsApp loyalty.
Clinics & services
Health camp and new-service announcements, and a drip that follows up days after a visit.
Know the cost before you press send.
Meta prices template messages by category and by the recipient's country, so a marketing broadcast in India costs a different rate than one in the UAE. Your RateUp plan includes campaign credits — one per message to one recipient — and contacts who only receive broadcasts never count as active contacts.
Questions, answered.
On the WhatsApp Business App a broadcast list stops at 256 contacts, and only people who saved your number receive it. On the official Business API through RateUp there's no recipient cap from us — you send to your whole list. Meta's messaging limits for your number and your plan's campaign credits are the limits that apply.
Not for broadcasting on the official API with approved templates from your own verified number. Bans happen to unofficial bulk senders and modded apps, which break Meta's terms outright. Send to people who opted in, send templates they expect, and your quality rating stays healthy.
No. That requirement belongs to broadcast lists in the WhatsApp Business App. API broadcasts arrive from your verified business name whether or not the customer has you in their contacts.
A broadcast is one template sent to one audience, now or at a scheduled time. A drip campaign is a sequence of stages, each with its own template and a delay in minutes, hours or days, so the same audience hears from you over several days.
The report groups failures by Meta's reason and says which ones are worth retrying. When Meta holds a message back because the contact has had too many marketing messages recently, automatic retries send it again once the cap lifts — smart timing or once a day, up to three attempts, never in your quiet hours. For anything else, pick recipients by status and resend yourself.
Meta charges for template messages, priced by category — marketing, utility or authentication — and by the recipient's country. Separately, each RateUp plan includes monthly campaign credits — one per message to one recipient — and RateUp checks a campaign against them before you send. Contacts who only receive broadcasts don't count as active contacts. The pricing calculator gives you Meta's rates for your country.
Yes. Connect several numbers — per region, per brand — and each campaign picks the number it sends from.
Ready to send your first broadcast?
Book a 20-minute demo, connect your number and send an approved template to your list the same day.