WhatsApp Business API Pricing Calculator
Estimate what Meta will charge you per month for marketing, utility and authentication messages — by country and volume.
21,000 billed messages · ₹73,866.00 a year
No per-seat fees and no markup on Meta's per-message rates — most resellers add 10–20%, which compounds as you scale.
How it works
Rates are set by the recipient's country, not your business location. Meta prices some countries individually and folds the rest into regions.
Marketing costs the most, utility and authentication are a fraction of it, and service messages are never billed.
Meta's per-message charge is the same whoever you buy through. What differs is the platform on top — and whether it adds a markup.
Questions
Everything below is on the page for search engines as well as for you — no accordions hiding the answers.
Meta charges per template message delivered, priced by category — marketing, utility and authentication — with rates that differ per country. Service messages (your replies inside a customer-initiated conversation) are free. On top of Meta's rate, your BSP or platform may add its own fee.
Four kinds. Any non-template message (text, image, document and so on) sent inside the 24-hour customer service window a customer opened by messaging you. Utility templates sent inside that same window — a common and often-missed saving. Everything sent inside the 72-hour free-entry-point window that opens when you reply to someone who reached you from a Click-to-WhatsApp ad or a Page call-to-action. And messages customers send you. Only template messages sent outside those windows are billed.
Yes, on utility and authentication — never on marketing. Meta runs volume tiers per market and category, and each band is charged at its own rate rather than repricing everything at the tier you reach, stepping down to as much as 30% below list at the top. Volume is pooled across every WhatsApp Business account in your business portfolio, only charged messages accrue towards it, and the count resets at the start of each month in your account's timezone.
Marketing is promotional: offers, launches, re-engagement. Utility is transactional and tied to an order or account: order confirmations, delivery updates, payment reminders. Authentication is one-time passcodes. Marketing is the most expensive category almost everywhere; utility and authentication are considerably cheaper.
Meta may only change rates on the first day of a quarter — 1 January, 1 April, 1 July or 1 October — and commits to at least one month's notice for a rate-card change, three months for a new pricing add-on, and six months for a change to the pricing model itself. So checking once a quarter is enough. One change is already scheduled: from 1 October 2026, Bangladesh, Iraq, Nepal, Sri Lanka, Kazakhstan, Kuwait, Morocco, Oman and Ukraine move out of their regional rates onto standalone rows.
Meta's per-message charge is passed through, and RateUp's platform fee is a separate, flat subscription rather than a per-message markup — so your cost per message does not climb as you scale. See the pricing page for current plans.
It applies Meta's published rate card for your market, walks the volume tiers band by band on utility and authentication, and excludes the utility templates you tell it land inside an open service window — which is how Meta actually bills. That makes it as accurate as your own volume and service-window estimates. It does not model free-entry-point windows from Click-to-WhatsApp ads, which would push your bill lower still.
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Same Meta rates. No reseller markup.
The number above is what Meta charges. What you actually pay depends on the platform in front of it — and a per-message markup quietly scales with you. RateUp charges a flat subscription instead.