customer feedback
10 Early Warning Signs a Customer Is About to Churn (And What to Do)
Quick Answer: The earliest warning signs a customer is about to churn are: declining purchase frequency compared to their personal baseline, a drop in NPS or feedback score, disengagement from all communications (no email opens in 60+ days), multiple abandoned carts without conversion, rising return rates, and no response to win-back campaigns. Research shows 85% of churn is preventable — but only if you catch these signals early enough to act. The window between first warning sign and full chur
Abhilash Sathyan
March 17, 2026
