B2B SaaS NPS survey template

The rating question, the three follow-ups that matter, and the moment to send it — written for b2b saas.

No signupNo email gate
B2B & SaaSTypical B2B SaaS NPS: 30–50
The rating question
How likely are you to recommend {{brand}} to a colleague in a similar role? (0–10)

Replace {{brand}} with your business name.

Follow-ups by score
9–10 · Promoters

Thank you! Which part of the product has been most valuable to your team?

Capture the enthusiasm while it is fresh — this answer becomes your next review.

7–8 · Passives

Thanks for the honest score. What's the one thing missing that would make this a 10?

Find the one missing thing. Passive answers are the most actionable feedback you get.

0–6 · Detractors

Sorry to hear that. What is blocking you — a missing feature, reliability, or support?

Diagnose and recover. Route this to a person today, not to a report.

When to send it

30 days after onboarding, then every quarter

Why this wording

Ask 'a colleague in a similar role', not 'a friend' — B2B recommendations travel along job functions, not friendships.

Ready to automate it?

Send this b2b saas survey on WhatsApp

Copying the wording is the easy part. RateUp delivers it as a native WhatsApp flow, branches the follow-up automatically by score, and routes detractors to your team before they leave a public review.

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