Financial services NPS survey template

The rating question, the three follow-ups that matter, and the moment to send it — written for financial services.

No signupNo email gate
B2B & SaaSTypical financial services NPS: 30–45
The rating question
How likely are you to recommend {{brand}} to a friend or colleague? (0–10)

Replace {{brand}} with your business name.

Follow-ups by score
9–10 · Promoters

Thank you. What has given you the most confidence in us?

Capture the enthusiasm while it is fresh — this answer becomes your next review.

7–8 · Passives

Thanks. What would make you more comfortable recommending us?

Find the one missing thing. Passive answers are the most actionable feedback you get.

0–6 · Detractors

We're sorry. Was it the fees, the process, or the support you received?

Diagnose and recover. Route this to a person today, not to a report.

When to send it

After the first completed transaction, then twice a year

Why this wording

Trust, not features, moves financial NPS. Follow-ups that ask about confidence outperform ones that ask about functionality.

More b2b & saas templates
Ready to automate it?

Send this financial services survey on WhatsApp

Copying the wording is the easy part. RateUp delivers it as a native WhatsApp flow, branches the follow-up automatically by score, and routes detractors to your team before they leave a public review.

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