Beauty & skincare NPS survey template

The rating question, the three follow-ups that matter, and the moment to send it — written for beauty & skincare.

No signupNo email gate
Retail & D2CTypical beauty NPS: 30–50
The rating question
How likely are you to recommend {{brand}} to someone with a similar skin type? (0–10)

Replace {{brand}} with your business name.

Follow-ups by score
9–10 · Promoters

That's great to hear! Which product worked best for you?

Capture the enthusiasm while it is fresh — this answer becomes your next review.

7–8 · Passives

Thanks. Have you been using it long enough to see results, or did something not suit you?

Find the one missing thing. Passive answers are the most actionable feedback you get.

0–6 · Detractors

We're sorry it didn't work out. Did you have a reaction, or did it just not deliver?

Diagnose and recover. Route this to a person today, not to a report.

When to send it

21–30 days after delivery, after a full usage cycle

Why this wording

Skincare results take weeks. Surveying at day three measures packaging, not efficacy.

Ready to automate it?

Send this beauty & skincare survey on WhatsApp

Copying the wording is the easy part. RateUp delivers it as a native WhatsApp flow, branches the follow-up automatically by score, and routes detractors to your team before they leave a public review.

Cookie Preferences

We use cookies to improve your experience and analyze website traffic. Learn more in our Cookie Policy.Learn more.