Real estate NPS survey template

The rating question, the three follow-ups that matter, and the moment to send it — written for real estate.

No signupNo email gate
ServicesTypical real estate NPS: 30–50
The rating question
How likely are you to recommend {{brand}} to someone buying or renting? (0–10)

Replace {{brand}} with your business name.

Follow-ups by score
9–10 · Promoters

Thank you! What did your agent do particularly well?

Capture the enthusiasm while it is fresh — this answer becomes your next review.

7–8 · Passives

Thanks. What part of the process felt harder than it should have?

Find the one missing thing. Passive answers are the most actionable feedback you get.

0–6 · Detractors

We're sorry. Was it communication, paperwork or the property itself?

Diagnose and recover. Route this to a person today, not to a report.

When to send it

1 week after possession or agreement signing

Why this wording

Long sales cycles mean one survey at the end misses everything. Add a mid-process check after the first site visit.

Ready to automate it?

Send this real estate survey on WhatsApp

Copying the wording is the easy part. RateUp delivers it as a native WhatsApp flow, branches the follow-up automatically by score, and routes detractors to your team before they leave a public review.

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