Gym & fitness studio NPS survey template

The rating question, the three follow-ups that matter, and the moment to send it — written for gym & fitness studio.

No signupNo email gate
Health & wellnessTypical fitness NPS: 40–60
The rating question
How likely are you to recommend {{brand}} to a friend who wants to get fit? (0–10)

Replace {{brand}} with your business name.

Follow-ups by score
9–10 · Promoters

Great! What's working best — the trainers, the equipment or the classes?

Capture the enthusiasm while it is fresh — this answer becomes your next review.

7–8 · Passives

Thanks. What one change would make this your favourite gym?

Find the one missing thing. Passive answers are the most actionable feedback you get.

0–6 · Detractors

Sorry to hear that. Is it crowding, equipment, cleanliness or the trainers?

Diagnose and recover. Route this to a person today, not to a report.

When to send it

30 days after joining, then quarterly

Why this wording

Month one is when churn is decided. A detractor caught at day 30 is still saveable; at day 90 they have already stopped coming.

Ready to automate it?

Send this gym & fitness studio survey on WhatsApp

Copying the wording is the easy part. RateUp delivers it as a native WhatsApp flow, branches the follow-up automatically by score, and routes detractors to your team before they leave a public review.

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